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Franchise Showcase:
The SuperCoups Opportunity
If you have marketing savvy, a SuperCoups franchise offers the chance to use your expertise to sell high-level direct mail capabilities to small businesses.
Different aspects of running a business appeal to different people. Perhaps it is the marketing and sales process more than the product itself that interests you. To use an old marketing metaphor, it may be the sizzle rather than the steak that gets you excited. If that's the case, consider a franchise opportunity centered on marketing. SuperCoups, a leading direct-mail coupon organization, offers franchises that market "local coupons" at "super savings."
A Marketing Resource for Small Businesses
SuperCoups is dedicated to helping small businesses grow. With its marketing expertise, SuperCoups is the ideal complement to the talents of many small business owners, who are often long on knowledge of their product or service but short on marketing know-how.
Not only do small business owners often lack marketing resources, it would be inefficient for them to try to obtain those resources on their own. Direct mail marketing entails acquiring and managing consumer data, targeting a demographic, designing and printing a promotional piece, then executing the mailing efficiently and cost-effectively. Few small businesses are in a position to take on all these functions in-house, and it wouldn't make sense for them to try. Instead, they can effectively outsource their marketing functions by tapping into the proven resources of SuperCoups.
Not only can SuperCoups design, print, target, and distribute marketing material efficiently, it delivers those materials in a high-impact, recognizable package that lets small businesses gain the leverage of a national branding platform. In short, working with SuperCoups helps small businesses reach a critical mass of marketing muscle they could never achieve on their own.
A Focus on Your Marketing and Sales Skills
Your role as a SuperCoups franchisor is to reach out to small businesses, helping them learn about the capabilities SuperCoups has to offer and showing them on how to apply these resources to their particular products or services. In short, your business is marketing and sales. If these are your strengths, then SuperCoups offers you a franchise opportunity geared toward your abilities.
SuperCoups: Making Direct Mail History
SuperCoups was founded in 1982, and has operated as a franchise-based business since 1984. The business model has an established track record and the brand recognition to go with it. In addition to a proven business plan SuperCoups offers tangible resources--a 62,000 square-foot facility and affiliation with ADVO, the largest private customer of the US Postal Service. These resources allow SuperCoups to mail nearly 65 million envelopes across 19 states and Puerto Rico.
Beyond the resources and know-how, SuperCoups offers you individual training and ongoing consulting when you become a SuperCoups franchisee. In short, SuperCoups has been an important part of direct mail history. The next chapter in that history has yet to be written, and you can be a part of that next chapter.
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