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Franchise Showcase:
The TCBY Opportunity
Frozen desserts are a hit with consumers, and TCBY's healthier products make it a franchise well positioned to cash in on the recent demand for healthy treats.
Choosing the right franchise opportunity entails understanding popular habits and trends--these represent the consumer market you will be trying to capture. When it comes to eating habits, American consumers are inconsistent: we all know that we should be cutting down on the sweets, but we aren't quite ready to pass up dessert tonight. With its healthier take on frozen desserts, a TCBY franchise can be your way to benefit from this contradiction.
It's a Cold, Not-So-Cruel World
America is known world-wide as the culture of cool, and that extends to how we like our desserts. According to the International Dairy Foods Association, the average American buys about 20 quarts of frozen dessert annually. This makes frozen desserts a $21 billion per year industry.
All this dessert consumption may not seem to square with the growing concern about obesity. As you may have noticed, America has put on a few pounds lately. Luckily, TCBY benefits from America's emerging health-consciousness, as people increasingly try to solve their diet issues by eating smarter rather than eating less. When it comes to desserts, frozen yogurt can be marketed as a healthier alternative for newly weight-conscious consumers.
Healthier Choices for Today's Market
In recognition of the national trend toward healthier diets, TCBY last year launched a new line of hand-scooped frozen yogurts. This new line is made from 96% fat-free or no-sugar-added frozen yogurt. Compared to a leading brand of ice cream, TCBY's new line of frozen yogurt features 54% fewer calories and 78% less total fat. It is also lower in carbohydrates and sodium.
Of course, this is not the alfalfa-sprout variety of health food. With flavors such as Butter Pecan and Chocolate Chunk Cookie Dough, TCBY's hand-scooped frozen yogurts appeal as much to the desire for indulgence as they do to the resolution to eat healthier. What this offers you as a potential franchisee is the opportunity to appeal to both hearts and minds--perhaps meeting somewhere in between, right about the taste buds.
TCBY's Winning Tradition
This new line of hand-scooped frozen yogurts was launched in conjunction with TCBY's 25th anniversary. Significantly, the new line represents both a link to TCBY's health-conscious past and an eye to its future in an always-evolving marketplace.
What that past and future have in common is success. TCBY stands for "The Country's Best Yogurt", and the company has never shied away from living up to its acronym. Since opening its first store in Little Rock, Arkansas back in 1981, TCBY has gone on to become a global brand with over 1,000 locations worldwide.
To franchisees, TCBY offers a chance to represent a quality brand, supported by training and a newly-updated product line. Add the combination of great tastes and healthier ingredients, and TCBY could very well be the right opportunity for our diet-conscious times.
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